Marketing 101 is a Course
Marketing 101
Time limit: 30 days
0.5 credits
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Full course description
Course Objectives:
After completing this course, you should be able to:
After completing this course, you should be able to:
- Define marketing and the marketing concept
- Understand the marketing process
- Explain the uses of the marketing mix (the Four Ps)
- Explore the relationship between marketing and strategic planning
- Understand customer value, customer satisfaction, and the importance of loyalty
- Discuss the role of ethics in marketing